Like Good Coffee - Email jump starts your effectiveness
Social media? Content? Lead Gen? They all rely on email eventually. That’s why I’ve found that a healthy database and strong email is crucial to business success. But, let’s face it: sometimes email is done poorly or ineffectively. So, what can you do about it? Let me let you —it starts with intent. Great email (ya know...the kind that actually gets opened) begins with understanding what your subscribers want, what your business goals are, and a solid plan for how to mesh those into one interesting, conversation-starting email.